From 6th to 9th July 2017, Rome returns to glamour and high fashion thanks to AltaRoma, the event that brings the Haute Couture collections of the great brand into the eternal city, among performances, competitions, installations and fashion events.
Much-anticipated new entry of this edition is Efisio Rocco Marras, son of Antonio Marras, recently named at the command of label I’M Isola Marras, which will debut on Friday's catwalk.
The event, which has become a launching pad for young designers, will host the thirteenth edition of "Who Is On Next?", the fashion scouting project made by Altaroma in collaboration with Vogue Italia, dedicated to young talents of fashion and considered globally one of the most authoritative creative platforms.
The Guido Reni District was again confirmed as the headquarters of AltaRoma with its three sections: "Fashion Hub" dedicated to scouting, training and promotion of emerging creativity, "Atelier", a container for fashion shows and presentations of couture maison, small ateliers, tailoring and handicrafts, and "In Town", destined for fashionable initiatives and activities.
AltaRoma inauguration day, on July 6th, opens the doors with three exhibition that propose an unprecedented excursus on the transformation of the way of telling the dress: "Vanitas - The dress Between Sacred and Profane", "Drops of Italian Glamor" by Enrico Quinto and Paolo Tinarelli and "A.I. - Transmission Technical Tests ", a story about a form of archiving that passes through the screen, from television in the 1960s to Instagram. During the opening will be also screened Francesco Carrozzini's "Franca: Chaos and Creation", a tribute to Franca Sozzani, the historic director of Vogue Italia which disappeared on 22 December.
The events to be marked on the agenda on Friday July 7th are: "Workshops of precious talents", a show with sensory and performance paths from 18:30 to 22:00 at Galleria Centro Regionale Sant'Alessio in Via Margutta 51, the lectio magistralis of Giampaolo Barbieri, one of the first Italian photographers who helped create the fashion image, working closely with fashion designers.
"In Town" section then permeates the city's historic streets with performance, opening of boutiques and atelier presentations. Among them, to be noted on July 8th : "Roman's Romance", a meeting with Giambattista Valli and Dan Thawley, the "Clorofilia" event at the Monitor Gallery in Rome with Marco Grisolia fashion show.
ALTAROMA ALTA MODA Fashion Show Calendar
6 July 2017 (collezioni primavera estate 2018)
13:00 MOI MULTIPLE
18:30 GRETA BOLDINI
7 July 2017
12:30 GIANNI MOLARO
14:00 SABRINA PERSECHINO
16:00 RANI ZAKHEM
21:00 RENATO BALESTRA
22:00 SYLVIO GIARDINA
8 July 2017
11:00 ERKAN ÇORUH
9 July 2017
21:00 evento FASHION FROM THE WORLD by RMI
Sfilata dei designer Rahma Hedhli – Tunisia; Aiisha Ramadan – E.A.U.; Vincenzo Visciglia – E.A.U.; Alberto Tinga – Mozambico; Florival Mangoba – Mozambico; Uchral A. Chief designer of Gobi Co. Ltd – Mongolia; Amarjargal L. Designer of Goyo LLC. – Mongolia