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About Us


GENTE ROMA, for more than 30 years, has been a landmark in the fashion industry in Rome, with its eight multi-brand stores located in the most fashionable and glamorous streets of Rome, plus a boutique at Porto Rotondo, in Sardinia.

Exclusivity is in the principles driving the selection of its authors: consistency, value and relevance. Exclusivity is in a team of 180 professionals who bring to their cosmopolitan customers the best of its carefully selected designers, featuring the vibrancy of fabrics, shapes, precious stones.

In Via del Babuino, in an elegant 19th-century building, the shop-in-shop areas are dedicated to Celine, Alexander McQueen, Roger Vivier, Azzedine Alaia and Moncler.

Thanks to the constant research and careful selection of its items, GENTE Roma has always expressed the most exclusive contemporaneity: a place where tradition and innovation come together, giving life to an emotional journey to discover the best Italian and international Maisons and the most promising avant-garde designers.

Our boutiques are a journey into fashion development day by day since 1981, aiming at offering an enveloping and personalized shopping experience made of the seasonal must-haves, besides its special selection and limited edition co-brandings.