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Burberry and Riccardo Tisci: a new era

In anticipation of Riccardo Tisci’s first collection for Burberry debut at the London Fashion Week on 17th September, the British fashion house has officially started a rebranding strategy with the launch of the new logo: an unprecedented monogram, which pays tribute to the initials of the founder Thomas Burberry, created by Riccardo Tisci with the Graphic designer and Art director Peter Saville.

The novelty of the monogram just presented is the intertwining that is created between the initials T and B which, by merging, forms an optical illusion chain. At the same time the geometry of the classic Burberry tartan seems to be implicitly preserved, through the alignment of the letters and the beige that appears in the background. Instead of the equestrian knight with classic tones, the new logo opts for a more minimal style, proposing a bold writing and the words "London" and "England".

Another change desired by the creative direction of Tisci that opens the door to a new era for Burberry is the adoption of an increasingly green and cruelty-free policy for the new collections: the furs will be removed and the unsold material will no longer be burnt .

The new graphic look and the choice of new directives tend to reflect the Burberry’s future orientation, which will soon be shown on the catwalks of the London Fashion Week and then available at the Gente Roma boutiques.