Balmain's signature style of bold femininity and opulence creates a distinctive super-feminine DNA with its couture techniques for the house. Founded in 1945 by Pierre Balmain, Balmain's designs commits to embellish and intensify the women's form and charm. Named creative director in 2011, Olivier Rousteing has grafted an immediately recognizable style upon Balmain, while relying on the house's rich archives for inspiration. Richly embroidered fabrics, nipped-in waists and longer, fuller skirts are some of the brand's signature details, along with the its lavish embroidery and silver and gold medallions. Balmain highlights include its blazers, tweed dresses, logo T-shirts and leather bags.