Common Projects

A luxury footwear brand founded by Prathan Poopat and Flavio Girolami in 2004, the brand’s name comes from the fact that the duo often found themselves working on “common projects” together. Primarily operating out of New York City, its operations are based in two locations, with design and business operations taking place in the US, and production taking place in Italy. Poopat and Girolami founded their brand after searching for a pair of premium casual shoes that would feel luxurious to wear without sacrificing any style or timeless appeal. Since then, Common Projects’ product range has massively expanded, and their line now includes silhouettes inspired by basketball, tennis and running models, as well as footwear essentials such as Chelsea boots, desert boots and loafers. Arguably the most well-known element of Common Projects’s shoes, as well as their only true form of external branding, is the series of 10 numbers found on the outside heel of each shoe. The first four digits indicate the article number of the specific shoe; the next two indicate the shoe’s European size; and the final four indicate that model’s specific color, now branded in gold foil.
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