Prada, founded in 1913 by Mario Prada, became a cutting-edge, international powerhouse defining premium luxury under the direction of Miuccia Prada, Mario's granddaughter. Miuccia Prada's contemporary design draws inspiration from the brand's archives of timeless design and the culture of today, under Fondzione Prada's key assumption that culture should help us with our everyday lives and understand how we and the world are changing. In early 2020, Miuccia Prada announced that designer Rak Simons will become the first ever co-creative director of Prada, sharing equal creative input and responsibilities.
In an environmentally conscious move, key items are made in Re-Nylon, or recycled polyamide, featuring hybrid designs that blend sportswear elements with luxury silhouettes and approaches. Iconic Prada items include its leather goods, like its logo wallets and bags, and nylon backpacks. Always relevant are its timeless clothing, shoes and Cloudbust and Pegasus sneakers. Trending items include shirts with colored prints.