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Balmain x Beyoncé exclusively at Gente Roma

After the unprecedented show of Beyoncé at Coachella last April 2018, Balmain creative director Olivier Rousteing and the queen of pop have signed an extraordinary Capsule Collection inspired by the iconic garments worn by the singer and her 200 dancers and musicians during the two performances of the Californian Festival.

The Limited Edition, which has now become a must-have, will be available from July 14th 2018 exclusively at a group selected directly by the Maison made up of the globle’s most prestigious retailers, including Gente Roma.

It will be possible to purchase the Balmain custom made garments designed for Beyoncé at Via del Babuino, 77 and Via Frattina, 92 boutiques. This special edition is composed of exclusive pieces such as hooded sweatshirts and t-shirts, in fuchsia, yellow and black, all finely embroidered with engaging prints and badges full of rhinestones and crystals.

The "Balmain x Beyoncé" label has been developed for this collaboration, stitched on all garments to make them real cult pieces.

The motifs chosen as embroidery also pay tribute to the spirit of the "America's historically black colleges and universities" (HBCUs) and turn the spotlight on the social importance of the integration of minorities.

For this reason the Maison has decided that the proceeds of the collection will be aimed at financing the work of the UNCF (the United State’s largest and most effective minority education organization) in the important project of helping thousands of students not only to access the college, but to grow and graduate.

Balmain x Beyoncé is a unique collaboration, an unmissable opportunity to wear exclusive items.

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