Prada, founded in 1913 by Mario Prada, became a cutting-edge, international powerhouse defining premium luxury under the direction of Miuccia Prada, Mario's granddaughter. Miuccia Prada's contemporary design draws inspiration from the brand's archives of timeless design and the culture of today, under Fondzione Prada's key assumption that culture should help us with our everyday lives and understand how we and the world are changing. Her iconic vision continues to define the fashion landscape season after season. Iconic Prada items include its leather goods, like its logo wallets and bags, and nylon backpacks. Always relevant are its timeless clothing, shoes and Cloudbust and Pegasus sneakers. Trending items include shirts with colored prints.

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