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About Us


A path. Drawn from the soul of those who live fashion as leading characters, unaffected by its power.
Gente Roma is the embodiment of beauty. The concept of exclusivity, here, is not a barrier for customers, but a guide leading them from must-have sneakers to the highest expression of coulture

Exclusivity is in the principles driving the selection of its authors: consistency, value and relevance. Exclusivity is in a team of 180 professionals who bring to their cosmopolitan customers the best of its carefully selected designers, featuring the vibrancy of fabrics, shapes, precious stones.

Gente Roma is the director of a movie whose screenplay is written together with people entering the boutiques. Customers take centre stage and are the sole protagonists; all while being accompanied in a search for their aesthetical identities with uncompromising professionalism.

They are characters moving in a dreamlike maze made up of shoes, minaudières and pictures of lingerie half-viewed into the cardinal red fitting rooms, and walking through evocative settings such as the American-style bedroom and the bridal atelier which embodies the candid charm of a couture world.

A picture painted with international colours and poetic style, magnificently Italian. Entering marks the beginning of a journey: through fashion, through one’s identity and self-expression.
Free to be…

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