Via del Babuino 77-81 Roma


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Telefono: +39 06 3207671 +39 06 32076


Business hours
Monday 10:30 am - 7:30 pm
Tuesday 10:30 am - 7:30 pm
Wednesday 10:30 am - 7:30 pm
Thursday 10:30 am - 7:30 pm
Friday 10:30 am - 7:30 pm
Saturday 10:30 am - 7:30 pm
Sunday 11:30 am - 2:00 pm / 2:30 pm - 7:30 pm

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"An extraordinary journey dedicated to the feminine universe, sophisticated and cosmopolitan"

This boutique is strategically located at 77 and 81 Via del Babuino so that the most exclusive updates and the latest arrivals of the most sought-after designers make their debut and can be purchased first in Rome. The boutique, located inside an 18th century building and designed by the architect Roberto Baciocchi, represents one of the top destinations of global shopping. GENTE Roma at Via del Babuino is an extraordinary journey dedicated to the female universe, through multibrand spaces and an evocative ambience.

Our services offered to you:

  • Shopper Assistance
  • Refreshment bar
  • Personal Stylist by appointment
  • Tailor shop
  • Ceremonial Dress Area
  • Lingerie and Beachwear Area

An exclusive Shopping Experience among elegant dedicated spaces

For an exclusive shopping experience, the Via del Babuino Boutique dedicates its spaces to the Corner Shops, elegant areas that contain a large and well-kept selection of iconic pieces and limited editions of the most prestigious brands.

Our Corners inside the shop:

  • Alexander McQueen
  • Celine
  • Moncler
  • Off-White
  • Roger Vivier